old mate Gavin Clive-Smith modelling my first ever job for The Sunday
Times magazine. I was given carte blanche to shoot these giant match-sticks
and I think they assumed they were going to get some sort of pseudo-surreal
still-life, along the lines of the Benson & Hedges ad.s that were
going down a storm at the time. But the above was inspired by the TV commercial
of my childhood which assured us 'You're Never Alone With A Strand' which
showed a lone figure walking along dark and empty streets and looking...,
-well, lonely really, which I think had the opposite effect than was intended
and put lots of potential punters off as cigarette smoking at the time
was seen as a social activity, long before it became an anti-social one!
Below is the follow-up in the series, giant light-bulb lights, -and Gav with hidden electric wires whipping up inside his Lee Coopers...